Design proposal for a Paul Smith store in Hamburg

This project was about brand identity and heritage and how it would be possible to take the interior of the store to a new level without loosing the identity and recongnition of Paul Smith as a brand.

My intention was to take the heritage stripes and the logo into the design of the interior and to create a flow by soft shapes inspired by the casual handwritten Paul Smith logo. The layout is also inspired by different sewing techiques.

I used a lot of colour and different textures that mirror the actual design of the clothing and accessories.